Who designed the 2012 Olympic logo?

Design brand Wolff Olins designed a vivid logo for the 2012 games that would be highly visible on screens – where most people would be watching.

What is the inspiration behind the London 2012 Olympic logo?

How did you develop the design? BB: The mark itself came from an energy grid we drew of lines that moved around, contained within a rectangle, which we stopped at one particular moment. This was used in a very random way to create a pattern, so this idea of freeform is right at the heart of the brand.

Sydney Olympics – 2000

The logo for the Sydney Olympics was the brainchild of Aussie architect and designer Michael Bryce. The design took inspiration from the Sydney Opera House and Aboriginal boomerangs to form a stunning piece of art.

What do the Olympic rings stand for?

The Olympic symbol (the Olympic rings) expresses the activity of the Olympic Movement and represents the union of the five continents and the meeting of athletes from throughout the world at the Olympic Games.

What does the Sydney Olympic logo mean?

It represents a partnership between Australia’s ancient past and vibrant present. … The three colours of the emblem symbolise the sea in Sydney Harbour (blue), the sun of Australia (yellow) and its earth (red). The addition of the “Sydney 2000” lettering and the Olympic rings completes the Millennium Man the emblem.

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Did the Sydney Olympics make a profit?

The 2016 Rio de Janeiro Summer Games experienced the biggest net loss recorded at approximately US$2 billion.


Host City Sydney Summer Olympics
Year 2000
Final Operating Budget A$6,600,000,000
Total Costs A$3,000,000,000 (A$363,5000,000 borne by the public)
Profit/Loss US$2.1 billion
Olympic Games Blog